keyword selection, seo optimization, search engine marketing, pay per click advertising, search engine optimization, keyword phrases


Sample Pages
The Handbook of Keyword Selection

pay per click advertising, web site optimization, website optimization, keyword ranking, search engine ranking


"The proof of the pudding is in the tasting."

To give you a taste of how The Handbook of Keyword Selection looks and reads, I've captured three sample pages from different parts of the Handbook.

These three samples are Adobe Acrobat "Portable Document Format" (PDF) documents (as is The Handbook of Keyword Selection itself). [What is Adobe Acrobat?]


Here are your sample pages from The Handbook of Keyword Selection:





From Chapter 4: When forming keyword phrases, use qualifiers to target your audience. This will both attract qualified prospects and turn away unqualified ones. (67 Kb PDF document)


From Chapter 5: Use lateral thinking to find concepts which are related to your core topic. (Is the use of related searches an example of creative marketing or spam? I discuss that.) (91 Kb PDF document)


This excerpt from Chapter 5 discusses whether to use a given keyword for Search Engine Optimization (SEO) or for Pay-Per-Click (PPC) advertising ... or for both. This page also shows partial results from a keyword "competition" analysis by Wordtracker. (134 Kb PDF document)


You can also see the complete Table of Contents

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What is Adobe Acrobat?

Adobe Acrobat is the software used to publish books, literature, and other documents in the Adobe Portable Document Format. Reflecting the "Portable Document Format" name, these files have a file extension of .pdf. They're sometimes simply called "PDF files." Since its introduction in 1993, PDF has become a publishing standard.

PDF files can include links to other parts of the document or to Web sites (if you have a live Internet connection).

Adobe Acrobat Reader is free software from Adobe which lets you view and print Adobe PDF files. Using Adobe Acrobat Reader, you can view and print any PDF file without needing to have the same application or fonts that were used to create the file.

Adobe Acrobat Reader comes preinstalled on many PCs and Macs. Or it may be on one of the software CDs which came bundled with your system. If you’re not sure if your PC/Mac has Adobe Acrobat Reader, simply try to read one of these sample pages. If you can read it, you have Adobe Acrobat Reader (or Adobe Acrobat itself). Which means you're ready to download and read the Handbook right now!

If you don't already have Acrobat Reader, you can download a free copy from Adobe by clicking the following button:

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© 2003 Charles K. Britnell